Choosing the Right Business Card Stock: A Complete Guide for 2025

Your business card is more than just contact information—it's a tangible representation of your brand. The cardstock you choose can make the difference between a card that gets kept and one that gets tossed.

Understanding Cardstock Weight

Cardstock weight is measured in points (pt) or pounds (lb):

• 14pt (350gsm): Standard weight, economical and professional
• 16pt (400gsm): Premium weight, feels substantial and high-quality
• 18pt+ (450gsm+): Ultra-thick, luxury feel

Popular Finishes

Matte: Sophisticated and easy to write on. Perfect for professional services.

Gloss: Vibrant colors and eye-catching shine. Ideal for creative industries.

Soft-Touch: Luxurious tactile experience. Great for high-end brands.

Contact Ragsdale Design Center to discuss your business card project and find the perfect match for your brand.